Would you like more time, more connection to your audience, and more value for every marketing dollar you spend? Then it may be time to hire a content writer.
You may not think you need a content writer: “I can write my own blog posts! How hard can it be?!”
But you may want to think again. Writing good content takes time and skill… you may have one or both of these, or neither. Hiring someone to create high-quality, inspiring, valuable content for your audience is a worthy investment and can make a world of difference when it comes to your marketing efforts and productivity.
A content writer can ably carry the burden of researching and writing great content, freeing up more time for you to do the important work of running your business. And doing so brings in an objective third-party to craft your message in a way that will resonate with your audience.
What is content writing?
First of all, let’s get something straight here… what exactly is content writing? There’s no universal definition, but suffice it to say that it isn’t copy that persuades and sells… it’s content — longer written pieces — that does the work of building trust and a relationship with your audience.
It’s a blog post that gives your audience useful information that makes them appreciate and trust your business, and bring them back to your website again and again. It’s an article that provides your readers with your story, with what makes you unique, and paints a picture of a company or individual with whom they truly want to do business.
Creating valuable, shareable content is also a marketing tool and the advent of social media has created an entirely new field of marketing known as content marketing. And it really works.
3 Signs You Need a Content Writer
Consider a few signs that it may be time to hire a content writer to get your content marketing efforts off the ground so you can start reaping the benefits of having an active, well-trafficked blog with great content:
1) You want to maintain your company blog, but you rarely have time or don’t know where to begin.
You’ve seen businesses with blogs and want one, but you don’t know how or you don’t know where to begin to create shareable, valuable content with your audience. Or you just might not have time. It takes time to come up with topics, research, write, edit, and post… which can be pretty daunting if you don’t already have skills and experience in all of those areas.
A blog for your business helps you reach more people faster, with more valuable content.
A content writer can work with you to write posts for titles and topics you’ve already come up with, or they can help you generate ideas that will captivate your audience. The same goes for social media posts. A content writer can help you create a social media calendar to populate your accounts with posts that will boost engagement and interaction.
2) You want your marketing dollars to go further.
Traditional advertising costs money to get your message out there. Content marketing works harder to spread your message for a fraction of the cost.
Check out these stats from the Content Marketing Institute:
- “Content marketing generates over three times as many leads as outbound marketing and costs 62% less.
- Content marketing rakes in conversion rates six times higher than other methods.”
In other words, effective content marketing with a blog is proven to get you more leads, more traffic, and more conversions than other marketing efforts. Why wouldn’t you want to jump into this with both feet?
Content marketing gives your audience something of value. Sharing a blog posts doesn’t cost money (unless you promote it on your social media accounts, but even then the cost is minimal). If it’s good content, your readership will do the legwork for you in getting your name out there by sharing it on their own social media accounts.
It also means better search engine optimization (SEO)… especially when you work with a content writer who understands how to use keywords and post structure to make your posts show up more frequently in search engines. Not only will readers share good content, but good SEO will boost website traffic as well, meaning more eyes on your site.
3) Your business relies on building trust with your audience.
Most, if not all, businesses depend on building a relationship between the business and potential client. If your audience doesn’t trust and respect you, you can kiss their potential business goodbye.
A blog with great content is one of the most powerful tools you can use to help you build this trust. Content marketing gives your audience something they can use. And the consumer is smart… they can see a spun, keyword-stuffed, poorly written blog post from a mile away. Carefully written content, however, conveys to your audience that you care about earning their trust.
Think it’s time to hire a content writer? Contact me and we can start collaborating on some great content for your business blog today!