Portfolio of Work

Holistic & Restorative Reproductive Healthcare

Neo Fertility | Website Copy

Neo Fertility is a restorative reproductive healthcare clinic based in Dublin, Ireland. The clinic needed a new website with all new website copy that reflected the success of their restorative approach to fertility issues. I created new copy for each page of their new website that clearly articulated their unique, holistic approach to fertility treatment, while keeping in mind the sensitive nature of the subject and the need to understand the pain points of potential clients. The website copy also focused heavily on inviting site visitors to take action through contacting the clinic or booking an appointment.

Sarah was knowledgeable, confident, and shared my values. Very responsive and… did a better job than I could have. Sarah is highly professional and a pleasure to work with. ” – Dr. Phil Boyle, Neo Fertility

Organic Conceptions | Website Copy + Email Newsletter

Organic Conceptions underwent a rebranding that required new website copy to more clearly articulate their mission to serve couples facing fertility challenges. I wrote new website copy that addressed the specific pain points of the target audience and cohesively presented a large amount of complex research in an accessible way aimed to engage with the ideal client. I also designed an email newsletter that aimed to speak to the pain points of potential medical partners and communicate recent updates and product developments.

“I have one word to describe my experience working with Sarah – OUTSTANDING! Sarah was able to brilliantly articulate and bring to life our company’s message, vision, and value. Sarah’s writing is powerful and customer-centric creating a messaging strategy that accounts for the buyer’s journey. She is attentive and always got the job done efficiently while exceeding our expectations.  She is a pleasure to work with and I would highly recommend her.” – Marc Sherman, Founder & CEO 

Cycle Power Summit | Website Copy, Email Swipe Copy, Social Media Content

For the 2020 Summit, I wrote sales page copy for landing pages focused on selling the Premium All-Access pass, as well as email swipe copy and social media content for affiliates. I created the copy while adhering to the client’s clear client persona and the messaging guide provided at the outset of the project. The copy specifically and intentionally addressed specific pain points of the audience and sought to compel the reader to participate and take action.

“Sarah gets the women’s health industry, she understand the pain points, knows how to communicate effectively on a project, and does overall excellent work.” – Anna Saucier, Founder

Catholic Businesses & Ministries

Reliquary Supply | Email Sequence + Template

Reliquary Supply was looking for a way to delicately communicate the price increase of several products as well as successfully launch new products. I crafted a four-email sequence that communicated these announcements in Reliquary Supply’s well-defined, minimalist brand voice. The sequence helped contribute to a successful launch that brought in thousands of dollars in new sales.

“Coming out of our first year of business meant big growth-related challenges. We were struggling on how to best re-introduce our brand to our customers. Bringing Sarah on board was a game changer. Not only did she spend a lot of time understanding our mission and our brand voice, but she was able to pull in a strategy that ultimately made all the difference. We’ve had a lot of success rolling out new products that delight our customers and we absolutely credit Sarah with creating an email sequence that has brought in thousands of dollars of sales. Her ability to craft a strong solution that fit our needs was the key and we will be contacting her first for future projects.” – Heidemarie Petersen, Owner

Wanderer Catholic | Blog Content + Strategy

Wanderer Catholic sought blog content supported by a cohesive, long-term strategy. I created a long-term strategy that helped the client develop their unique “outdoorsy Catholic” brand and drive traffic to the website with high-value content. I wrote blog posts exploring topics of interested to the ideal client, while providing brand-specific value relevant to the buyer’s journey.
Note: “Hygge Can Be Holy” landed in the top 10% of all Shopify blog posts!

“Sarah helped us scope and build our content marketing strategy from scratch and in only 2 months we’ve seen incredible engagement results. Her thoughtful style and preparation have brought us a lot fresh ideas and comfort that we are working with a professional. We are excited to continue our partnership with Coffey Copy + Content to help us build out our vision for Wanderer Catholic‘s content marketing.” – Matt Odom, Owner

Encounter Grace | Website Copy + Brand Messaging Guide

Encounter Grace needed website copy that communicated their very specific mission and vision of being an events-based Catholic women’s ministry in southern Maryland. I crafted website copy that captured the uniqueness of their values, inspiration, and events. In a second project, I created an extensive brand messaging guide for their annual conference which involved surveying their target audience, identifying key values, crafting an ideal buyer persona, and writing copy for use in promotional media.

“Sarah is a true professional and on this third project she exceeded my expectations. Materials are delivered on-time and on-budget, presented in a professional manner. I appreciate her attention to detail. The time she spends getting to know her clients is time well spent as it helps her nail down messaging and branding, helping organizations like mine find their voice.” – Laura Roland, Founder

Additional Past and Current Clients Include…

The Augustine Institute

Virtus Fertility Care

InTouch Fertility

Visitation Organization

Inspired Fertility Pro

Life Teen, Inc.

Mission by Design, Inc.

Elisa Yao, M.D.

Alpha Omega Clinic

The Catholic Woodworker

The St. Philip Institute

Centorbi Financial Group

Knots of Grace

The Guiding Star Project


The Joshua Chamberlain Society

Blue Edge Business Solutions

ProSolar Florida

VMR Communications

Pearl & Thistle

Amplify your message with copywriting & content strategy for Catholic businesses & holistic health professionals.